Survey on the Level of Satisfaction of Using Service Products, 2010
https://doi.org/10.22687/KOSSDA-A1-2010-0099-V1.0
Principal Investigator(s)
Kang, Myong-ju / Distribution & Logistics Major, Dong-Eui University
Abstract
The survey was conducted to investigate the attitude and behavior of spurious satisfaction consumers regarding service products. The major survey topics included service quality evaluation, emotional state while using service, satisfaction with service, service loyalty, willingness to repurchase service, and complaint about service.
View allKeywords
consumer action consumer attitude consumer behavior consumer satisfaction customer satisfaction customer loyalty customer complaints customer service
Subjects
Citation
- ID Number
- A1-2010-0099
- Title(KOR)
- 서비스상품 이용만족도 조사, 2010
- Title
- Survey on the Level of Satisfaction of Using Service Products, 2010
- Project Title(KOR)
- The Misinterpretation and Truth about Customer Satisfaction : from spurious to true satisfaction
- Principal Investigator(s)
- Kang, Myong-ju / Distribution & Logistics Major, Dong-Eui University
- Co-Investigator(s)
- Ahn, Jinwoo / Division of Business Management, Yeungnam University College
- Copyright
- An, Jinu
- Depositor(s)
- Ahn, Jinwoo / Division of Business Management, Yeungnam University College
- Date of Deposit
- 2012-04-06
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2012-06-25
- Date of Distribution
- 2012-06-25
- Citation
- Kang, Myong-ju. Survey on the Level of Satisfaction of Using Service Products, 2010 [Dataset]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-06-25, https://doi.org/10.22687/KOSSDA-A1-2010-0099-V1.0.
Methodology
- Date of Collection
- 2010-03-15 ~ 2010-03-19
- Countries
- Korea
- Geographic Coverage
- Busan
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- college students in Busan
- Data Type
- Survey data
- Mode of Data Collection
- self-administered
- Sampling Procedure
- convenience sampling
- Number of Cases
- 108 (valid)
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2012-06-25
- Date of Distribution
- 2012-06-25
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20100099.pdf | 설문지 (한글) | 207.26 kB | Download | |
| Related Documents-Codebook(Korean) | kor_codebook_20100099.pdf | 코드북 (한글) | 251.32 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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