KOSSDA Loading

TV 전자상거래 이용에 관한 조사, 2010

한영
Data Type
Survey data
ID Number
A1-2010-0036
Title
Survey on the Use of T-commerce, 2010
URI
http://hdl.handle.net/20.500.12236/14197
Citation
Park, Yu-Ri. Survey on the Use of T-commerce, 2010 [Dataset]. Korea Information Society Development Institute, Korea Communications Commission, Korea Radio Promotion Agency[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2011-08-19, A1-2010-0036, V1.0, http://hdl.handle.net/20.500.12236/14197
Principal Investigator(s)
Park, Yu-Ri / Korea Information Society Development Institute
Co-Investigator(s)
Gim, Jeongeon / Korea Information Society Development Institute
Yu, Seonsil / Korea Information Society Development Institute
Oh, Jeongsuk / Korea Information Society Development Institute
Producer(s)
Korea Information Society Development InstituteKorea Communications CommissionKorea Radio Promotion Agency
Fundings
Korea Communications Commission
Copyright
Korea Information Society Development Institute
Depositor(s)
Korea Information Society Development Institute
Date of Deposit
2011-04-11
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2011-08-19
Version
V1.0
Date of Version
2017~~
Abstract
This survey was conducted by the Korea Information Society Development Institute to collect basic data necessary for ascertaining the use of data broadcasting contents including T-commerce and forecasting demand, for the purpose of establishing vitalization methods for data broadcasting.
The main contents of the survey include method of using broadcasting service, average number of hours spent on watching TV per week, average monthly expenditure, proportion of expenditure per vendor, main item of purchase per vendor, level of satisfaction and intention of purchasing again from each vendor, frequency of using data broadcasting and contents used, level of satisfaction with the use of data broadcasting, intention of using data broadcasting and desired contents to be used, items purchased through T-commerce, intention of using T-commerce and items interested in purchasing, and requirements for using data broadcasting and T-commerce.
Keywords
e-commerceelectronic commercetelevision viewingwatching televisionwatching TVbroadcast contentsmultimediadigital media broadcasting데이터방송양방향방송
Topics
Information/ Communization
Date of Collection
2010-10-20~2010-11-15
Countries
Korea
Geographic Coverage
Seoul
Unit of Analysis
individual
Universe
subscirbers of Cable TV, Satellite Broadcasting, and IPTV
Time Method
one time cross-sectional study
Data Collector(s)
Dongseo Research INC.
Mode of Data Collection
face to face interview
Sampling Procedure
convenience quota sampling
Number of Cases
600 (valid)
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20100036.pdf 설문지 (한글) PDF 478.24 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20100036.pdf 코드북 (한글) PDF 505.88 kB 다운로드

박유리 ; 김정언 ; 유선실 ; 오정숙. 2010. 방송통신콘텐츠 유통환경 변화를 고려한 미래지향적 진흥정책 방향 : 데이터방송 활성화를 중심으로. 정보통신정책연구원 KSSL Google

Hit377 Download271