Survey on the Use of T-commerce, 2010
https://doi.org/10.22687/KOSSDA-A1-2010-0036-V1.0
Principal Investigator(s)
Park, Yu-Ri / Korea Information Society Development Institute
Producer(s)
Korea Information Society Development Institute Korea Communications Commission Korea Radio Promotion Agency
Abstract
This survey was conducted by the Korea Information Society Development Institute to collect basic data necessary for ascertaining the use of data broadcasting contents including T-commerce and forecasting demand, for the purpose of establishing vitalization methods for data broadcasting.
The main contents of the survey include method of using broadcasting service, average number of hours spent on watching TV per week, average monthly expenditure, proportion of expenditure per vendor, main item of purchase per vendor, level of satisfaction and intention of purchasing again from each vendor, frequency of using data broadcasting and contents used, level of satisfaction with the use of data broadcasting, intention of using data broadcasting and desired contents to be used, items purchased through T-commerce, intention of using T-commerce and items interested in purchasing, and requirements for using data broadcasting and T-commerce.
Keywords
e-commerce electronic commerce television viewing watching television watching TV broadcast contents multimedia digital media broadcasting
Subjects
Citation
Export Citation
Citation
- ID Number
- A1-2010-0036
- Title(KOR)
- TV 전자상거래 이용에 관한 조사, 2010
- Title
- Survey on the Use of T-commerce, 2010
- Project Title(KOR)
- Direction for a future-oriented promotion policy considering the changes in the broadcasting and communications content distribution environment
- Principal Investigator(s)
- Park, Yu-Ri / Korea Information Society Development Institute
- Co-Investigator(s)
-
Gim, Jeongeon / Korea Information Society Development Institute
Yu, Seonsil / Korea Information Society Development Institute
Oh, Jeongsuk / Korea Information Society Development Institute
- Producer(s)
- Korea Information Society Development Institute , Korea Communications Commission , Korea Radio Promotion Agency
- Copyright
- Korea Information Society Development Institute
- Fundings
- Korea Communications Commission
- Depositor(s)
- Korea Information Society Development Institute
- Date of Deposit
- 2011-04-11
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2011-08-19
- Date of Distribution
- 2011-08-19
- Citation
- Park, Yu-Ri. Survey on the Use of T-commerce, 2010 [Dataset]. Korea Information Society Development Institute, Korea Communications Commission, Korea Radio Promotion Agency [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2011-08-19, https://doi.org/10.22687/KOSSDA-A1-2010-0036-V1.0.
Methodology
- Date of Collection
- 2010-10-20 ~ 2010-11-15
- Countries
- Korea
- Geographic Coverage
- Seoul
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- subscirbers of Cable TV, Satellite Broadcasting, and IPTV
- Data Type
- Survey data
- Data Collector(s)
- Dongseo Research INC.
- Mode of Data Collection
- face to face interview
- Sampling Procedure
- convenience quota sampling
- Number of Cases
- 600 (valid)
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2011-08-19
- Date of Distribution
- 2011-08-19
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20100036.pdf | 설문지 (한글) | 478.24 kB | Download | |
| Related Documents-Codebook(Korean) | kor_codebook_20100036.pdf | 코드북 (한글) | 505.88 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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