한국리서치 매체조사, 2007 : 라이프스타일
한영
- Data Type
- Survey data
- ID Number
- A1-2007-0001
- Title
- HRC Media Index, 2007 : Life Style
- Series
- HRC Media Index
- Citation
- HRC Media Index, 2007 : Life Style [Dataset]. Hankook Research Co., Ltd. [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2008-04-03, A1-2007-0001, V1.0, http://hdl.handle.net/20.500.12236/12325
- Producer(s)
- Hankook Research Co., Ltd.
- Copyright
- Hankook Research Co., Ltd.
- Depositor(s)
- Hankook Research Co., Ltd.
- Date of Deposit
- 2008-02-29
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Distribution
- 2008-04-03
- Version
- V1.0
- Date of Version
- 2017~~
- Abstract
- The HRC Media Index is a survey conducted 3 times a years since 1989 centering on the following contents: continuous reading of printed media, various media contact, listening to radio programs, shopping and dining out, life style, psychological characteristics, and purchasing of consumer goods. This survey data is a version reconstructed by HRC to provide to the general public by selecting topics related to life style such as leisure, hobby, leisure sports, attitude toward advertisement and media, attitude toward dieting and health, attitude toward shopping, values, and attitude of living. The data file contains integrated data from the 1st to 3rd surveys for identical questions.
- Keywords
- advertising, media usage, media, media use, internet use, everyday life, life styles, values, one's view of life, outlook on life, attitude toward life, health, healthcare, shopping, consumption, type of consumption, consumer action, leisure, hobbies, sports, time use
- Date of Collection
- 2007
- Countries
- Korea
- Geographic Coverage
- urban area of South Korea except for Jeju
- Unit of Analysis
- individual
- Universe
- person age from 11 to 59
- Time Method
- trend study
- Data Collector(s)
- Hankook Research Co., Ltd.
- Freq. of Data Collection
- every 4 months in a year
- Mode of Data Collection
- face to face interview
- Sampling Procedure
- multi stage cluster sampling
- Number of Cases
- 8,404 (1st wave: 2,784, 2nd wave: 2,798, 3rd wave: 2,822)
- Weighting
- 없음
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-English ; Codebook-English ; Data-English
- Availability Status
- Public Use
- Usage
- 현재 KOSSDA에서는 2001년(A1-2001-0028), 2002년(A1-2002-0057), 2003년(A1-2003-0061), 2004년(A1-2004-0059), 2005년(A1-2005-0029), 2006년(A1-2006-0062), 2007년(A1-2007-0001), 2008년(A1-2009-0099), 2009년(A1-2009-0103) 자료와 2001-2007년 자료를 통합한 누적자료(A1-CUM-0012)가 이용가능하다.
- Notes
- 설문지는 데이터에 포함된 변수와 그 순서에 맞게 재구성한 것이다.
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