Record Survey on Deceptive Advertising, 1998
https://doi.org/10.22687/KOSSDA-A1-1998-0013-V1.0
Principal Investigator(s)
Kim, Ji Sun / Korean Institute of Criminology
Producer(s)
Abstract
The 「Record Survey on Deceptive Advertising」 was conducted by the Korean Institute of Criminology by collecting and organizing the records of cases ordered to corrective action by the Fair Trade Commission to investigate the problems that arise during the regulation process of deceptive advertising and to seek improvement measures. This survey is designed to provide preliminary data for policy decision making and lawful management befitting the goals of advertising regulations to protect consumers and establish fair and orderly competition. The survey contains contents on types of corrective action, details of recommendations to corrective action, medium for corrective advertising, types of industry under regulation, medium used for deceptive advertising, size of businesses under regulation, contents of deceptive advertising, and contents of violation.
View allKeywords
Subjects
Citation
- ID Number
- A1-1998-0013
- Title(KOR)
- 허위과장광고의 규제실태에 대한 기록조사, 1998
- Title
- Record Survey on Deceptive Advertising, 1998
- Project Title(KOR)
- Study on the Deceptive Advertising
- Principal Investigator(s)
- Kim, Ji Sun / Korean Institute of Criminology
- Producer(s)
- Korean Institute of Criminology
- Copyright
- Korean Institute of Criminology
- Fundings
- Korean Institute of Criminology
- Depositor(s)
- Korean Institute of Criminology
- Date of Deposit
- 2007-06-27
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2007-11-29
- Date of Distribution
- 2007-11-29
- Citation
- Kim, Ji Sun. Record Survey on Deceptive Advertising, 1998 [Dataset]. Korean Institute of Criminology [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2007-11-29, https://doi.org/10.22687/KOSSDA-A1-1998-0013-V1.0.
Methodology
- Time Periods
- 1981 ~ 1997
- Date of Collection
- 1998-07-15 ~ 1998-08-05
- Countries
- Korea
- Geographic Coverage
- South Korea including Jeju
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- records of deceptive advertising cases ordered to corrective action by the Fair Trade Commission
- Data Type
- Survey data
- Data Collector(s)
- Korean Institute of Criminology
- Mode of Data Collection
- record survey
- Sampling Procedure
- 공정거래법이 발효된 1981년부터 1997년까지의 기간에 걸쳐 나온 「독점규제및 공정거래에 관한 법률심결집」에서 불공정거래행위중 부당표시 및 허위, 과장광고에 해당되는 심결사례를 골라 총 449건을 기록조사하였다. 기록조사를 위한 기초자료인 「독점규제및 공정거래에 관한 법률심결집」은 공정거래위원회가 1982년부터 매년 간행하고 있는 자료집으로 다음과 같은 특성을 갖는다. 첫째, 공정거래위원회에서 심의한 결과 시정권고 이상의 시정조치를 내린 사례만을 수록하고 있다. 따라서 본 연구에서는 공정거래위원회에서 경고조치를 받은 사례는 분석대상에서 제외시켰고, 시정권고, 시정명령, 고발의 행정 조치를 받은 사례만을 분석하였다. 둘째, 허위, 과장광고에서는 해당하지 않고 부당표시로만 시정조치를 받은 경우는 본 연구대상에서 제외되었다.
- Number of Cases
- 449 (valid)
- Weighting
- 없음
Dataset Contents & Version
- Extent of Collection
- Checklist(pdf) ; Data(sav)
- Language
- Checklist-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2007-11-29
- Date of Distribution
- 2007-11-29
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Other | kor_que_19980013.pdf | 기록조사표 (한글) | 112.25 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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