Survey on Media Content Usage Behavior, 2023
https://doi.org/10.22687/KOSSDA-A1-2023-0088-V1
Principal Investigator(s)
KBS Public Media Institute
Producer(s)
Abstract
이 조사는 KBS 공영미디어연구소가 주요 언론사의 유튜브 콘텐츠 채널(14개)의 이용 현황을 비교 분석하기 위한 기초자료를 확보하고자 시행한 것이다. 이 자료는 전국의 만 18세 이상 유튜브 채널 이용자로부터 수집되었으며, 주요 조사내용은 뉴스 이용 서비스 및 이용 채널, 유튜브 이용 언론사, 이용 빈도 및 이용 경로, 선호 채널 유형, 구독 요인 및 이용 행태 등이다.
View allKeywords
opinion polls journalism media report digital media broadcasting YouTube News Media's YouTube News Channels
Subjects
Citation
- ID Number
- A1-2023-0088
- Title(KOR)
- 미디어 콘텐츠 이용행태조사, 2023
- Title
- Survey on Media Content Usage Behavior, 2023
- Project Title(KOR)
- 미디어 콘텐츠 이용행태조사, 2023
- Project Title
- Survey on Media Content Usage Behavior, 2023
- Principal Investigator(s)
- KBS Public Media Institute
- Producer(s)
- KBS Public Media Institute
- Copyright
- KBS Public Media Institute
- Fundings
- KBS Public Media Institute
- Depositor(s)
- KBS Public Media Institute
- Date of Deposit
- 2025-03-04
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2025-03-20
- Date of Distribution
- 2025-03-20
- Citation
- KBS Public Media Institute. Survey on Media Content Usage Behavior, 2023 [Dataset]. KBS Public Media Institute [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2025-03-20, https://doi.org/10.22687/KOSSDA-A1-2023-0088-V1.
Methodology
- Date of Collection
- 2023-11-17 ~ 2023-11-20
- Countries
- South Korea (KOR)
- Geographic Coverage
- South Korea including Jeju
- Time Method
- One Time Cross-sectional
- Unit of Analysis
- Individual
- Universe
- 전국 만 18세 이상 유튜브 채널 이용자
- Data Source
- Population group
- Data Type
- Survey data
- Data Collector(s)
- KBS Public Media Institute
- Mode of Data Collection
- online survey
- Sampling Procedure
- proportionate quota sampling by sex, age, and area from KBS survey pannel
- Number of Cases
- 1,003 (valid cases)
- Response Rates
- 12.00%
- Weighting
- Yes
Dataset Contents & Version
- Data Format
- Numeric
- Extent of Collection
- Questionnaire (pdf); Data (sav, dta)
- Language
- Questionnaire-Korean; Data-Korean
- Version
- V1
- Date of Version
- 2025-03-20
- Date of Distribution
- 2025-03-20
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20230088.pdf | 설문지 (한글) | 160.66 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
101-250, KOSSDA, 1, Gwanak-ro, Gwanak-gu, Seoul, [08826]
TEL 82-2-880-2111 FAX 82-2-883-2694 Email kossda@snu.ac.kr
Copyright ⓒ Korea Social Science Data Archive All rights reserved.
