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포털사이트 시장환경 분석을 위한 사업자 거래실태 조사, 2012 : 광고주

한영
Data Type
Survey data
ID Number
A1-2012-0085
Title
Survey of Business Transactions for the Analysis of Portal Site Market Environment, 2012 : Advertiser
URI
http://hdl.handle.net/20.500.12236/22457
Citation
Survey of Business Transactions for the Analysis of Portal Site Market Environment, 2012 : Advertiser [Dataset]. Korea Information Society Development Institute[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2014-07-25, A1-2012-0085, V1.0, http://hdl.handle.net/20.500.12236/22457
Producer(s)
Korea Information Society Development Institute
Copyright
Korea Information Society Development Institute
Depositor(s)
Korea Information Society Development Institute
Date of Deposit
2013-02-15
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2014-07-25
Version
V1.0
Date of Version
2017~~
Keywords
internet industryonline industryonline businessportalportal serviceinternet advertisingonline advertising
Topics
Information/ Communization
Date of Collection
2012
Countries
대한민국 (KOR)
Geographic Coverage
서울지역을 포함한 수도권
Unit of Analysis
사업체
Universe
포털사이트 노출 및 검색 광고주
Time Method
횡단연구 (one time cross-sectional study)
Data Collector(s)
Gallup Korea
Mode of Data Collection
대인면접
Sampling Procedure
유형별 할당표본추출
Number of Cases
98 (유효사례)
Extent of Collection
설문지(pdf) ; 코드북(pdf) ; 데이터(sav)
Language
설문지-한글 ; 코드북-한글 ; 데이터-한글
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20120085.pdf 설문지 (한글) PDF 3.54 MB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20120085.pdf 코드북 (한글) PDF 486.7 kB 다운로드
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