Survey on Brand Characteristics Scale of Tourist Destinations, 2008
https://doi.org/10.22687/KOSSDA-A1-2008-0110-V1.0
Principal Investigator(s)
Kim, Chul Won / Department of Convention Management, Kyung Hee University
Abstract
이 조사는 유명 관광목적지가 잠재 방문객들이 인식하는 관광목적지 브랜드 개성 차원들과 얼마나 부합하는지를 분석하기 위해 시행되었다. 조사는 서울역과 김포공항 이용 관광객을 대상으로 실시되었으며, 그 설문지는 브랜드 개성을 나타내는 5가지의 척도 문항들로 구성되어 있다.
View allKeywords
tourism resources tourism development development of tourism tourism resource development tourist destination brand
Subjects
Citation
- ID Number
- A1-2008-0110
- Title(KOR)
- 관광목적지 브랜드 개성 척도에 관한 조사, 2008
- Title
- Survey on Brand Characteristics Scale of Tourist Destinations, 2008
- Project Title(KOR)
- 관광목적지 브랜드 개성 척도의 적용 - 경주와 제주지역 대상
- Principal Investigator(s)
- Kim, Chul Won / Department of Convention Management, Kyung Hee University
- Co-Investigator(s)
- Lee, Tae-Sook / Department of Hotel & Tourism, Suncheon Jeil College
- Copyright
- Kim, Chul Won
- Depositor(s)
- Kim, Chul Won / Department of Convention Management, Kyung Hee University
- Date of Deposit
- 2012-08-23
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- Citation
- Kim, Chul Won. Survey on Brand Characteristics Scale of Tourist Destinations, 2008 [Dataset]. Korea Social Science Data Archive (KOSSDA) [Distributors], https://doi.org/10.22687/KOSSDA-A1-2008-0110-V1.0.
Methodology
- Date of Collection
- 2008-10-31 ~ 2008-11-09
- Countries
- 대한민국 (KOR)
- Geographic Coverage
- 서울
- Time Method
- 횡단연구 (one time cross-sectional study)
- Unit of Analysis
- 개인
- Universe
- 제주와 경주가 목적지인 서울역과 김포공항 이용객
- Data Type
- Survey data
- Mode of Data Collection
- 자기기입식
- Sampling Procedure
- 편의표본추출
- Number of Cases
- 361 (유효사례)
Dataset Contents & Version
- Version
- V1.0
- Date of Version
Access
- Availability Status
- Member Access
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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