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스포츠 방송 시청자 조사, 2010

한영
Data Type
Survey data
ID Number
A1-2010-0056
Title
Survey of Sports Program Viewers, 2010
URI
http://hdl.handle.net/20.500.12236/14491
Citation
Survey of Sports Program Viewers, 2010 [Dataset]. KBS Broadcast Research Institute[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2011-09-21, A1-2010-0056, V1.0, http://hdl.handle.net/20.500.12236/14491
Producer(s)
KBS Broadcast Research Institute
Copyright
KBS Broadcast Research Institute
Depositor(s)
KBS Broadcast Research Institute
Date of Deposit
2011-06-30
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2011-09-21
Version
V1.0
Date of Version
2017~~
Abstract
This survey was conducted by the KBS Broadcasting Culture Research Institute to understand the viewership of sports broadcasts and the viewers' perception of sports, to be utilized in producing and programming sports related broadcast programs.
The main contents of the survey include factors considered in viewing sports broadcasts, preferred sporting event to watch, preferred sports broadcast channel, frequency of viewing sports broadcasts, main viewing times of sports broadcasts, mainly watched sports program, desired sports program, and the perception of the social functions and roles of sports and sports broadcasting.
Keywords
television viewingwatching televisionwatching TVbroadcast contentssportssports game
Topics
Information/ Communization
Date of Collection
2010-06-30~2010-07-05
Countries
Korea
Geographic Coverage
nationwide
Unit of Analysis
individual
Universe
persons aged 12 and orver
Time Method
one time cross-sectional study
Mode of Data Collection
internet survey
Sampling Procedure
convenience sampling
Number of Cases
12,971 (valid)
Weighting
weighted
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20100056.pdf 설문지 (한글) PDF 212.8 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20100056.pdf 코드북 (한글) PDF 344.09 kB 다운로드
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