Survey on the Viewing Behavior of Digital Broadcast, 2010
https://doi.org/10.22687/KOSSDA-A1-2010-0043-V1.0
Producer(s)
Abstract
This survey was conducted by the KBS Broadcast Research Institute ahead of the implementation of expanded nationwide digital broadcast service to determine the public's demand and viewing behavior.
The main contents of the survey include manner of viewing broadcast, whether or not viewing digital broadcast, reason for watching pay-tv, awareness of the partial implementation of digital broadcast, awareness of the full implementation of digital broadcast, the pros of digital broadcasting, willingness to watch digital broadcast, expected time of joining digital broadcast, and preferred type of digital broadcast service, etc.
Keywords
digital broadcasting television viewing watching television watching TV satellite broadcast cable TV cable television paid broadcasting
Subjects
Citation
- ID Number
- A1-2010-0043
- Title(KOR)
- 디지털방송 시청행태조사, 2010
- Title
- Survey on the Viewing Behavior of Digital Broadcast, 2010
- Producer(s)
- KBS Broadcast Research Institute
- Copyright
- KBS Broadcast Research Institute
- Depositor(s)
- KBS Broadcast Research Institute
- Date of Deposit
- 2011-06-30
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2012-04-27
- Date of Distribution
- 2012-04-27
- Citation
- Survey on the Viewing Behavior of Digital Broadcast, 2010 [Dataset]. KBS Broadcast Research Institute [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-04-27, https://doi.org/10.22687/KOSSDA-A1-2010-0043-V1.0.
Methodology
- Date of Collection
- 2010-02-09
- Countries
- Korea
- Geographic Coverage
- South Korea including Jeju
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- persons aged 19 and over
- Data Type
- Survey data
- Data Collector(s)
- Dongseo Research INC.
- Mode of Data Collection
- telephone interview
- Sampling Procedure
- proportionate quota sampling by sex, age, and area
- Number of Cases
- 1,026 (valid)
- Response Rates
- 성별, 연령별, 지역별 인구비례 가중치 설정
- Weighting
- weighted
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2012-04-27
- Date of Distribution
- 2012-04-27
Access
- Availability Status
- Member Access
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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