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디지털방송 시청행태조사, 2010

한영
Data Type
Survey data
ID Number
A1-2010-0043
Title
Survey on the Viewing Behavior of Digital Broadcast, 2010
URI
http://hdl.handle.net/20.500.12236/14261
Citation
Survey on the Viewing Behavior of Digital Broadcast, 2010 [Dataset]. KBS Broadcast Research Institute[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-04-27, A1-2010-0043, V1.0, http://hdl.handle.net/20.500.12236/14261
Producer(s)
KBS Broadcast Research Institute
Copyright
KBS Broadcast Research Institute
Depositor(s)
KBS Broadcast Research Institute
Date of Deposit
2011-06-30
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2012-04-27
Version
V1.0
Date of Version
2017~~
Abstract
This survey was conducted by the KBS Broadcast Research Institute ahead of the implementation of expanded nationwide digital broadcast service to determine the public's demand and viewing behavior.
The main contents of the survey include manner of viewing broadcast, whether or not viewing digital broadcast, reason for watching pay-tv, awareness of the partial implementation of digital broadcast, awareness of the full implementation of digital broadcast, the pros of digital broadcasting, willingness to watch digital broadcast, expected time of joining digital broadcast, and preferred type of digital broadcast service, etc.
Keywords
digital broadcastingtelevision viewingwatching televisionwatching TVsatellite broadcastcable TVcable televisionpaid broadcastingIPTV수신료
Topics
Information/ Communization
Date of Collection
2010-02-09
Countries
Korea
Geographic Coverage
South Korea including Jeju
Unit of Analysis
individual
Universe
persons aged 19 and over
Time Method
one time cross-sectional study
Data Collector(s)
Dongseo Research INC.
Mode of Data Collection
telephone interview
Sampling Procedure
proportionate quota sampling by sex, age, and area
Number of Cases
1,026 (valid)
Response Rates
성별, 연령별, 지역별 인구비례 가중치 설정
Weighting
weighted
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20100043.pdf 설문지 (한글) PDF 226.77 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20100043.pdf 코드북 (한글) PDF 282.07 kB 다운로드
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