양방향 방송 서비스 이용실태조사, 2006
한영
- Data Type
- Survey data
- ID Number
- A1-2006-0123
- Title
- Survey on Interactive Broadcast Service, 2006
- Citation
- Kim, Jong-Deok. Survey on Interactive Broadcast Service, 2006 [Dataset]. [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2011-02-23, A1-2006-0123, V1.0, http://hdl.handle.net/20.500.12236/13961
- Principal Investigator(s)
- Kim, Jong-Deok / Visual Communication Design Major, Hongik University
- Fundings
- National Research Foundation of Korea
- Depositor(s)
- Kim, Jong-Deok
- Date of Deposit
- 2010-08-18
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Distribution
- 2011-02-23
- Version
- V1.0
- Date of Version
- 2017~~
- Abstract
- This study was conducted to collect data needed to analyze the relationship between the use of services by interactive TV broadcast subscribers and leisure satisfaction. The principal contents of the survey include TV viewing behavior, usage of interactive broadcast content, ease of using interactive broadcast, degree of commitment to interactive broadcast, satisfaction with interactive TV, and the use of gaming services, etc.
- Keywords
- broadcasting, media, television viewing, watching television, watching TV, internet use, leisure time activities, 양방향TV
- Date of Collection
- 2007-04-25~2007-12-21
- Countries
- Korea
- Geographic Coverage
- nationwide
- Unit of Analysis
- individual
- Universe
- subscirbers of SkyLife utilizing the Interactive TV (ITV) service more than one year
- Time Method
- one time cross-sectional study
- Data Collector(s)
- Design · Engineering Institute, Hongik University
- Sampling Procedure
- simple random sampling using the list of SkyLife subscribers
- Number of Cases
- 88 (valid)
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Availability Status
- Public Use
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