Survey on the City Image of Gwangju, 2010
https://doi.org/10.22687/KOSSDA-A1-2010-0008-V1.0
Principal Investigator(s)
Min, In-Cheol / Gwangju Development Institute
Producer(s)
Abstract
This survey was conducted by the Gwangju Development Institute to collect basic data for the establishment of a city brand for Gwangju metropolitan city. In order to conduct a subjective examination of the image of Gwangju this survey collected data both from the citizens of Gwangju and those from other areas as well.
The topics surveyed among the citizens of Gwangju include conditions for enhancing the image of Gwangju, and the development of various areas in Gwangju. Topics surveyed among the citizens of other cities include experience of visiting Gwangju and reason for visit, evaluation of Gwangju’s various aspects, channel of obtaining information related to Gwangju, and the recognition of Gwangju’s policies. Topics surveyed among both groups include the representative image of Gwangju, the representative brand of Gwangju, pros and cons of Gwangju, and the evaluation of brand slogan.
Subjects
Citation
- ID Number
- A1-2010-0008
- Title(KOR)
- 광주광역시 도시이미지 조사, 2010
- Title
- Survey on the City Image of Gwangju, 2010
- Project Title(KOR)
- Strategies for Enhancing the Brand Image of Gwangju Metropolitan City
- Principal Investigator(s)
- Min, In-Cheol / Gwangju Development Institute
- Co-Investigator(s)
- Lee, Nan-Kyung / Kwangju Women's University
- Producer(s)
- Gwangju Development Institute
- Copyright
- Gwangju Development Institute
- Depositor(s)
- Gwangju Development Institute
- Date of Deposit
- 2010-10-20
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2010-11-23
- Date of Distribution
- 2010-11-23
- Citation
- Min, In-Cheol. Survey on the City Image of Gwangju, 2010 [Dataset]. Gwangju Development Institute [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2010-11-23, https://doi.org/10.22687/KOSSDA-A1-2010-0008-V1.0.
Methodology
- Date of Collection
- 2010-04-26 ~ 2010-05-10
- Countries
- Korea
- Geographic Coverage
- South Korea excluding Jeju
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- persons between the ages of 20 and 59
- Data Type
- Survey data
- Data Collector(s)
- World Research Co., Ltd.
- Mode of Data Collection
- on-line survey
- Number of Cases
- 700 (valid)
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2010-11-23
- Date of Distribution
- 2010-11-23
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20100008.pdf | 설문지 (한글) | 403.76 kB | Download | |
| Related Documents-Codebook(Korean) | kor_codebook_20100008.pdf | 코드북 (한글) | 211.18 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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