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유료방송서비스 이용실태 조사, 2009

한영
Data Type
Survey data
ID Number
A1-2009-0015
Title
Survey on the Use of Paid Television Services, 2009
URI
http://hdl.handle.net/20.500.12236/13731
Citation
Im, Jun. Survey on the Use of Paid Television Services, 2009 [Dataset]. Korea Information Society Development Institute[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2010-07-22, A1-2009-0015, V1.0, http://hdl.handle.net/20.500.12236/13731
Principal Investigator(s)
Im, Jun / Korea Information Society Development Institute
Producer(s)
Korea Information Society Development Institute
Fundings
Korea Information Society Development Institute
Copyright
Korea Information Society Development Institute
Depositor(s)
Korea Information Society Development Institute
Date of Deposit
2010-02-01
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2010-07-22
Version
V1.0
Date of Version
2017~~
Abstract
Recently IPTV companies are planning the introduction of an A La Carte pricing system differentiating from the Tier pricing system of cable television. Unlike the package payment system of the Tier pricing system the A La Carte pricing system is one which charges by the channel. This survey was conducted for the purpose of establishing policy on broadcast pricing by examining cable television users’ TV viewing habits and perceptions of broadcast service pricing.
The main contents of the survey include broadcast service currently subscribing to, main hours of viewing, average daily viewing time, reason for subscribing to broadcast service, elements for consideration in subscribing to broadcast service, reason for changing subscription of broadcast service, subscription costs of broadcast service, broadcast service product used, level of satisfaction with cost of broadcast service, appropriate number of channels, number of mainly viewed channels, mainly viewed programs, mainly viewed channel and frequency of viewing, preferred channel to view in the future, preferred payment plan, and number of channels willing to purchase.
Keywords
media usagepaid broadcastingcable TVcable television방송요금알라카르테요금제IPTV
Topics
Information/ Communization
Date of Collection
2009-10-12~2009-11-04
Countries
Korea
Geographic Coverage
Seoul
Unit of Analysis
individual
Universe
persons between the ages of 18 and 59
Time Method
one time cross-sectional study
Data Collector(s)
Research & Research, Inc.
Sampling Procedure
proportionate quota sampling by sex, age
Number of Cases
500 (valid)
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-English ; Codebook-English ; Data-English
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(English) eng_que_20090015.pdf Questionnaire (English) PDF 262.71 kB 다운로드
Related Documents-Codebook(English) eng_codebook_20090015.pdf Codebook (English) PDF 467.83 kB 다운로드

임 준 ; 김창완. 2009. 케이블TV 채널제공방식에 관한 연구 : 수용자 행태 및 선호도 분석을 중심으로. 정보통신정책연구원 KSSL Google

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