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청소년의 대중매체 이용에 관한 설문조사, 2007

한영
Data Type
Survey data
ID Number
A1-2007-0079
Title
Survey on the Use of Mass Media by Youths, 2007
URI
http://hdl.handle.net/20.500.12236/13685
Citation
Yoon, Tae-Il. Survey on the Use of Mass Media by Youths, 2007 [Dataset]. [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2010-06-08, A1-2007-0079, V1.0, http://hdl.handle.net/20.500.12236/13685
Principal Investigator(s)
Yoon, Tae-Il / Department of Journalism, Broadcasting & Media Convergence, Hanllym University
Depositor(s)
Yoon, Tae-Il
Date of Deposit
2010-04-20
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2010-06-08
Version
V1.0
Date of Version
2017~~
Abstract
This survey was conducted to examine the effect of the mass media on youths and to investigate the elements of advertisements emphasizing the physical attractiveness of models that lead youths to develop the image of an ideal physical body.
The survey was conducted through two questionnaires given once before and once after viewing nine clips of advertisements, and the questionnaire is composed of questions on attitude towards one’s own body and the celebrity as well as questions gauging feelings and attitudes after viewing the advertisements.
Keywords
adolescentsmedia usagemass mediainterpersonal communicationbroadcast advertisementmass media exposureexposure to mass mediasocial interaction
Topics
Youth/ Socialization
Date of Collection
2007-02-01~2007-02-28
Countries
Korea
Geographic Coverage
Seoul
Unit of Analysis
individual
Universe
middle school students
Time Method
one time cross-sectional study
Mode of Data Collection
self-administered by group interview
Number of Cases
198 (valid)
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20070079.pdf 설문지 (한글) PDF 210.84 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20070079.pdf 코드북 (한글) PDF 239.52 kB 다운로드
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