Survey on the Use of Mass Media by Youths, 2007
https://doi.org/10.22687/KOSSDA-A1-2007-0079-V1.0
Principal Investigator(s)
Yoon, Tae-Il / Department of Journalism, Broadcasting & Media Convergence, Hanllym University
Abstract
This survey was conducted to examine the effect of the mass media on youths and to investigate the elements of advertisements emphasizing the physical attractiveness of models that lead youths to develop the image of an ideal physical body.
The survey was conducted through two questionnaires given once before and once after viewing nine clips of advertisements, and the questionnaire is composed of questions on attitude towards one’s own body and the celebrity as well as questions gauging feelings and attitudes after viewing the advertisements.
Keywords
adolescents media usage mass media interpersonal communication broadcast advertisement mass media exposure exposure to mass media social interaction
Subjects
Citation
- ID Number
- A1-2007-0079
- Title(KOR)
- 청소년의 대중매체 이용에 관한 설문조사, 2007
- Title
- Survey on the Use of Mass Media by Youths, 2007
- Project Title(KOR)
- The Joint Effects of Media and Interpersonal Communication on Adolescent Consumers’ Body Image Disturbances: Linking Parasocial Interaction (PSI) and Presumed Media Influence (PMI)
- Principal Investigator(s)
- Yoon, Tae-Il / Department of Journalism, Broadcasting & Media Convergence, Hanllym University
- Depositor(s)
- Yoon, Tae-Il / Department of Journalism, Broadcasting & Media Convergence, Hanllym University
- Date of Deposit
- 2010-04-20
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2010-06-08
- Date of Distribution
- 2010-06-08
- Citation
- Yoon, Tae-Il. Survey on the Use of Mass Media by Youths, 2007 [Dataset]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2010-06-08, https://doi.org/10.22687/KOSSDA-A1-2007-0079-V1.0.
Methodology
- Date of Collection
- 2007-02-01 ~ 2007-02-28
- Countries
- Korea
- Geographic Coverage
- Seoul
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- middle school students
- Data Type
- Survey data
- Mode of Data Collection
- self-administered by group interview
- Number of Cases
- 198 (valid)
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2010-06-08
- Date of Distribution
- 2010-06-08
Access
- Availability Status
- Member Access
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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