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방송채널 이용실태 조사, 2009

한영
Data Type
Survey data
ID Number
A1-2009-0014
Title
Survey on the Use of Broadcast Channels, 2009
URI
http://hdl.handle.net/20.500.12236/13683
Citation
Park, Yu-Ri. Survey on the Use of Broadcast Channels, 2009 [Dataset]. Korea Information Society Development Institute[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], , A1-2009-0014, V1.0, http://hdl.handle.net/20.500.12236/13683
Principal Investigator(s)
Park, Yu-Ri / Korea Information Society Development Institute
Producer(s)
Korea Information Society Development Institute
Fundings
Korea Information Society Development Institute
Copyright
Korea Information Society Development Institute
Depositor(s)
Korea Information Society Development Institute
Date of Deposit
2010-02-01
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Version
V1.0
Date of Version
2017~~
Abstract
The development of information technology has led to increasing changes in the broadcasting environment. The internet has become a part of broadcast media and the IPTV has emerged as a convergence of broadcasting and communication. As choices of broadcast media available to users increase their preferences for broadcast contents are also becoming more diverse. This survey was conducted to examine the utilization of broadcast media and contents which have become diversified by the emergence of new forms of media.
This data was collected by face to face interview using structured questionnaire along with the composition of self-administered media use diary. By the interview using questionnaire data on the use of various types of media were collected, and by the media use diary self-administered for seven days every thirty minutes data on the records of hourly use of media were collected.
The questionnaire includes contents on the use of TV broadcast media, use of paid broadcast, use of interactive services, use of internet, and use of DMB, and the media use diary includes contents on programs viewed at each hour, use of media at each hour, channel viewed at each hour, and other activities simultaneously carried out while viewing broadcast.
Keywords
media usagenew mediatelevision broadcastinternet broadcastsatellite broadcastdigital broadcastingbroadcast contentsinternet useleisure time방송매체케이블TVIPTV
Topics
Information/ Communization
Date of Collection
2009-10-01~2009-10-20
Countries
Korea
Geographic Coverage
Seoul
Unit of Analysis
individual
Universe
persons between the ages of 18 and 59
Time Method
one time cross-sectional study
Data Collector(s)
Research International Korea
Mode of Data Collection
face to face interview ; self-administered
Sampling Procedure
proportionate quota sampling by sex, age and area
Number of Cases
500 (valid)
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20090014.pdf 설문지 (한글) PDF 426.18 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20090014.pdf 코드북 (한글) PDF 469.83 kB 다운로드

박유리 ; 권지인 ; 유승훈. 2009. 다매체 환경에서의 방송콘텐츠 이용행태 분석. 정보통신정책연구원 KSSL Google

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