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도시브랜드 평가척도 개발조사, 2008

한영
Data Type
Survey data
ID Number
A1-2008-0078
Title
City-Brand Evaluation Scale Development Survey, 2008
URI
http://hdl.handle.net/20.500.12236/13676
Citation
Yoon, Tae-hwan. City-Brand Evaluation Scale Development Survey, 2008 [Dataset]. [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-04-04, A1-2008-0078, V1.0, http://hdl.handle.net/20.500.12236/13676
Principal Investigator(s)
Yoon, Tae-hwan / Hotel and Convention Management Major, Dong-Eui University
Fundings
National Research Foundation of Korea
Depositor(s)
Yoon, Tae-hwan
Date of Deposit
2011-03-30
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2012-04-04
Version
V1.0
Date of Version
2017~~
Abstract
This survey was conducted among the visitors of Seoul and Busan to investigate visitors' perception of the city-brand which has been developed and shaped by local governments to develop a multidimensional city-brand evaluation scale.
The main contents of the survey include perception of city characteristics of Seoul/Busan, cognitive and emotional images of Seoul/Busan, Perception of the city-brand characteristics of Seoul/Busan, recommendation of visiting Seoul/Busan and intention of revisiting, and satisfaction with visit to Seoul/Busan, etc.
Keywords
tourism developmentdevelopment of tourismtourism marketingattracting touristsbrandregional competitiveness도시브랜드
Topics
Culture and leisure
Date of Collection
2008-07~2008-08
Countries
Korea
Geographic Coverage
Seoul ; Busan
Unit of Analysis
individual
Universe
visitors of Seoul and Busan who are aware of the city-brand
Time Method
one time cross-sectional study
Mode of Data Collection
face to face interview
Sampling Procedure
convenience sampling
Number of Cases
457 (valid)
Weighting
없음
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20080078.pdf 설문지 (한글) PDF 430.64 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20080078.pdf 코드북 (한글) PDF 331.54 kB 다운로드

윤태환. 2009. BPS를 이용한 관광목적지 브랜드 평가척도의 개발. 한국관광학회 KSSL Google

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