City-Brand Evaluation Scale Development Survey, 2008
https://doi.org/10.22687/KOSSDA-A1-2008-0078-V1.0
Principal Investigator(s)
Yoon, Tae-hwan / Hotel and Convention Management Major, Dong-Eui University
Abstract
This survey was conducted among the visitors of Seoul and Busan to investigate visitors' perception of the city-brand which has been developed and shaped by local governments to develop a multidimensional city-brand evaluation scale.
The main contents of the survey include perception of city characteristics of Seoul/Busan, cognitive and emotional images of Seoul/Busan, Perception of the city-brand characteristics of Seoul/Busan, recommendation of visiting Seoul/Busan and intention of revisiting, and satisfaction with visit to Seoul/Busan, etc.
Keywords
tourism development development of tourism tourism marketing attracting tourists brand regional competitiveness
Subjects
Citation
- ID Number
- A1-2008-0078
- Title(KOR)
- 도시브랜드 평가척도 개발조사, 2008
- Title
- City-Brand Evaluation Scale Development Survey, 2008
- Project Title(KOR)
- Developing Tourism Destination Brand Scale Using the BPS - An Application to the City Brands
- Principal Investigator(s)
- Yoon, Tae-hwan / Hotel and Convention Management Major, Dong-Eui University
- Fundings
- National Research Foundation of Korea
- Depositor(s)
- Yoon, Tae-hwan / Hotel and Convention Management Major, Dong-Eui University
- Date of Deposit
- 2011-03-30
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2012-04-04
- Date of Distribution
- 2012-04-04
- Citation
- Yoon, Tae-hwan. City-Brand Evaluation Scale Development Survey, 2008 [Dataset]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-04-04, https://doi.org/10.22687/KOSSDA-A1-2008-0078-V1.0.
Methodology
- Date of Collection
- 2008-07 ~ 2008-08
- Countries
- Korea
- Geographic Coverage
- Seoul ; Busan
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- visitors of Seoul and Busan who are aware of the city-brand
- Data Type
- Survey data
- Mode of Data Collection
- face to face interview
- Sampling Procedure
- convenience sampling
- Number of Cases
- 457 (valid)
- Weighting
- 없음
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2012-04-04
- Date of Distribution
- 2012-04-04
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20080078.pdf | 설문지 (한글) | 430.64 kB | Download | |
| Related Documents-Codebook(Korean) | kor_codebook_20080078.pdf | 코드북 (한글) | 331.54 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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