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한국리서치 매체조사, 2008 : 라이프스타일

한영
Data Type
Survey data
ID Number
A1-2008-0099
Title
HRC Media Index, 2008 : Life Style
URI
http://hdl.handle.net/20.500.12236/13606
Series
HRC Media Index
Citation
HRC Media Index, 2008 : Life Style [Dataset]. Hankook Research Co., Ltd.[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2012-02-29, A1-2008-0099, V1.0, http://hdl.handle.net/20.500.12236/13606
Producer(s)
Hankook Research Co., Ltd.
Copyright
Hankook Research Co., Ltd.
Depositor(s)
Hankook Research Co., Ltd.
Date of Deposit
2011-12-21
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2012-02-29
Version
V1.0
Date of Version
2017~~
Abstract
The HRC Media Index is a survey conducted 3 times a years since 1989 centering on the following contents: continuous reading of printed media, various media contact, listening to radio programs, shopping and dining out, life style, psychological characteristics, and purchasing of consumer goods.
This survey data is a version reconstructed by HRC to provide to the general public by selecting topics related to life style such as leisure, hobby, leisure sports, attitude toward advertisement and media, attitude toward dieting and health, attitude toward shopping, values, and attitude of living. The data file contains integrated data from the 1st to 3rd surveys for identical questions.
Keywords
advertisingmediamedia usagemediamedia useinternet useinternet useeveryday lifelife stylesvaluesone's view of lifeoutlook on lifeattitude toward lifehealthhealthcareshoppingconsumptiontype of consumptionconsumer actionleisureleisurehobbiessportstime use
Topics
Information/ Communization
Date of Collection
2008
Countries
Korea
Geographic Coverage
urban area of South Korea except for Jeju
Unit of Analysis
individual
Universe
persons aged 11-64
Time Method
trend study
Data Collector(s)
Hankook Research Co., Ltd.
Freq. of Data Collection
every 4 months in a year
Mode of Data Collection
face to face interview
Sampling Procedure
multi stage cluster sampling
Number of Cases
8,877 (1st wave: 2,924 ; 2nd wave: 2,963 ; 3rd wave: 2,990)
Weighting
없음
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
Usage
현재 KOSSDA에서는 2001년(A1-2001-0028), 2002년(A1-2002-0057), 2003년(A1-2003-0061), 2004년(A1-2004-0059), 2005년(A1-2005-0029), 2006년(A1-2006-0062), 2007년(A1-2007-0001), 2008년(A1-2009-0099), 2009년(A1-2009-0103) 자료와 2001-2007년 자료를 통합한 누적자료(A1-CUM-0012)가 이용가능하다.
Notes
설문지는 데이터에 포함된 변수와 그 순서에 맞게 재구성한 것이다.
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20080099.pdf 설문지 (한글) PDF 675.74 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20080099.pdf 코드북 (한글) PDF 403.06 kB 다운로드
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