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K-리그 서비스 품질 개선방안 수립에 관한 설문조사, 2004

한영
Data Type
Survey data
ID Number
A1-2004-0074
Title
Survey on Service Improvement in the K-League, 2004
URI
http://hdl.handle.net/20.500.12236/13131
Citation
Chun, Byung-Gil. Survey on Service Improvement in the K-League, 2004 [Dataset]. [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2009-07-23, A1-2004-0074, V1.0, http://hdl.handle.net/20.500.12236/13131
Principal Investigator(s)
Chun, Byung-Gil / Department of Hotel and Tourism Management, Dongguk University
Fundings
Korea Research Foundation
Depositor(s)
Chun, Byung-Gil
Date of Deposit
2009-07-08
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2009-07-23
Version
V1.0
Date of Version
2017~~
Abstract
With the introduction of the five working days system and increase in income, attending sporting events is becoming a part of regular leisure activities. As a result, sporting events are being considered as a service product and the need for quality control and marketing activities for sporting events have increased. This survey was conducted to provide the marketing implications that will develop K-League events as sports tourism products following the conclusion that K-League Pro-Soccer games have the potential to be developed as tourism products by regional governments.
The survey collected data on exploring the elements deciding the product satisfaction level of spectators at K-League events. The questionnaire of this survey includes questions on the evaluation of service quality such as convenience of facilities at stadiums, employee service, and content of match, and further questions on spectator satisfaction, intention of attending future match, and intention of recommending others to attend.
Keywords
sports gamesports marketingK-리그프로축구스포츠관광
Topics
Culture and leisure
Date of Collection
2004-03-01~2004-07-31
Countries
Korea
Geographic Coverage
Busan, Daegu, Ulsan, and Pohang
Unit of Analysis
individual
Universe
spectators watching the K-League soccer games between 4 teams of Busan, Daegu, Ulsan, and Pohang
Time Method
one time cross-sectional study
Mode of Data Collection
self-administered
Sampling Procedure
purposive quota sampling
Number of Cases
355 (valid)
Extent of Collection
Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
Language
Questionnaire-Korean ; Codebook-Korean ; Data-Korean
Availability Status
Public Use
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Questionnaire(Korean) kor_que_20040074.pdf 설문지 (한글) PDF 258.11 kB 다운로드
Related Documents-Codebook(Korean) kor_codebook_20040074.pdf 코드북 (한글) PDF 427.59 kB 다운로드

전병길. 2006. 스포츠관광 촉진을 위한 K-리그 서비스품질 개선에 관한 연구 : 현지 관람객과 외지 관람객의 비교. 한국관광·레저학회 KSSL Google

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