Survey on Service Improvement in the K-League, 2004
https://doi.org/10.22687/KOSSDA-A1-2004-0074-V1.0
Principal Investigator(s)
Chun, Byung-Gil / Department of Hotel and Tourism Management, Dongguk University
Abstract
With the introduction of the five working days system and increase in income, attending sporting events is becoming a part of regular leisure activities. As a result, sporting events are being considered as a service product and the need for quality control and marketing activities for sporting events have increased. This survey was conducted to provide the marketing implications that will develop K-League events as sports tourism products following the conclusion that K-League Pro-Soccer games have the potential to be developed as tourism products by regional governments.
The survey collected data on exploring the elements deciding the product satisfaction level of spectators at K-League events. The questionnaire of this survey includes questions on the evaluation of service quality such as convenience of facilities at stadiums, employee service, and content of match, and further questions on spectator satisfaction, intention of attending future match, and intention of recommending others to attend.
Keywords
Subjects
Citation
- ID Number
- A1-2004-0074
- Title(KOR)
- K-리그 서비스 품질 개선방안 수립에 관한 설문조사, 2004
- Title
- Survey on Service Improvement in the K-League, 2004
- Project Title(KOR)
- Study on Service Quality Improvement in the K-League for Promoting Sports Tourism : Comparison of Residential and Non-Residential Spectators
- Principal Investigator(s)
- Chun, Byung-Gil / Department of Hotel and Tourism Management, Dongguk University
- Fundings
- Korea Research Foundation
- Depositor(s)
- Chun, Byung-Gil / Department of Hotel and Tourism Management, Dongguk University
- Date of Deposit
- 2009-07-08
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2009-07-23
- Date of Distribution
- 2009-07-23
- Citation
- Chun, Byung-Gil. Survey on Service Improvement in the K-League, 2004 [Dataset]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2009-07-23, https://doi.org/10.22687/KOSSDA-A1-2004-0074-V1.0.
Methodology
- Date of Collection
- 2004-03-01 ~ 2004-07-31
- Countries
- Korea
- Geographic Coverage
- Busan, Daegu, Ulsan, and Pohang
- Time Method
- one time cross-sectional study
- Unit of Analysis
- individual
- Universe
- spectators watching the K-League soccer games between 4 teams of Busan, Daegu, Ulsan, and Pohang
- Data Type
- Survey data
- Mode of Data Collection
- self-administered
- Sampling Procedure
- purposive quota sampling
- Number of Cases
- 355 (valid)
Dataset Contents & Version
- Extent of Collection
- Questionnaire(pdf) ; Codebook(pdf) ; Data(sav)
- Language
- Questionnaire-Korean ; Codebook-Korean ; Data-Korean
- Version
- V1.0
- Date of Version
- 2009-07-23
- Date of Distribution
- 2009-07-23
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20040074.pdf | 설문지 (한글) | 258.11 kB | Download | |
| Related Documents-Codebook(Korean) | kor_codebook_20040074.pdf | 코드북 (한글) | 427.59 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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