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한국리서치 매체조사, 2001-2007 : 라이프스타일 [누적자료]

한영
Data Type
Survey data
ID Number
A1-CUM-0012
Title
HRC Media Index, 2001-2007 : Life Style [Cumulative File]
URI
http://hdl.handle.net/20.500.12236/12841
Series
HRC Media Index, Life Style
Citation
HRC Media Index, 2001-2007 : Life Style [Cumulative File] [Dataset]. Hankook Research Co., Ltd.[Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2008-04-11, A1-CUM-0012, V1.0, http://hdl.handle.net/20.500.12236/12841
Producer(s)
Hankook Research Co., Ltd.
Copyright
Hankook Research Co., Ltd.
Depositor(s)
Hankook Research Co., Ltd.
Date of Deposit
2008-02-29
Distributor(s)
Korea Social Science Data Archive (KOSSDA)
Date of Distribution
2008-04-11
Version
V1.0
Date of Version
2017~~
Abstract
The HRC Media Index is a survey conducted 3 times a years since 1989 centering on the following contents: continuous reading of printed media, various media contact, listening to radio programs, shopping and dining out, life style, psychological characteristics, and purchasing of consumer goods. This survey data is a version reconstructed by HRC to provide to the general public by selecting topics related to life style such as leisure, hobby, leisure sports, attitude toward advertisement and media, attitude toward dieting and health, attitude toward shopping, values, and attitude of living. The data file contains integrated data from the 2001 to 2007 surveys for identical questions.
Keywords
advertisingmedia usagemediamedia useinternet useeveryday lifelife stylesvaluesone's view of lifeoutlook on lifeattitude toward lifehealthhealthcareshoppingconsumptiontype of consumptionconsumer actionleisurehobbiessportstime use
Topics
Information/ Communization
Date of Collection
2001
Countries
Korea
Geographic Coverage
urban area of South Korea except for Jeju
Unit of Analysis
individual
Universe
person age from 11 to 59
Time Method
trend study
Data Collector(s)
Hankook Research Co., Ltd.
Freq. of Data Collection
every 4 months in a year
Mode of Data Collection
face to face interview
Sampling Procedure
multi stage stratified sampling
Number of Cases
52,503 (valid)
Weighting
없음
Extent of Collection
Data(sav) ; Codebook(pdf)
Language
Data-Korean ; Codebook-Korean
Availability Status
Public Use
Usage
현재 KOSSDA에서는 2001년(A1-2001-0028), 2002년(A1-2002-0057), 2003년(A1-2003-0061), 2004년(A1-2004-0059), 2005년(A1-2005-0029), 2006년(A1-2006-0062), 2007년(A1-2007-0001), 2008년(A1-2009-0099), 2009년(A1-2009-0103) 자료와 2001-2007년 자료를 통합한 누적자료(A1-CUM-0012)가 이용가능하다.
File Information
File Type File Name File Description File Format File Size Download
Related Documents-Codebook(Korean) kor_codebook_cum0012.pdf 누적 코드북 (한글) PDF 388.87 kB 다운로드
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