Survey on Broadcast Programs, 2021
https://doi.org/10.22687/KOSSDA-A1-2021-0080-V1.0
Principal Investigator(s)
KBS Public Media Institute
Producer(s)
Abstract
이 조사는 KBS 공영미디어연구소가 KBS 방송 프로그램에 대한 시청자들의 만족도와 의견을 조사함으로써 방송의날 특집 방송 프로그램을 제작하는 데 필요한 기초자료를 제공하고자 시행한 것이다.
이 자료는 전국의 만 19세 이상 성인남녀로부터 수집되었으며, 주요 조사내용은 일평균 방송 프로그램 시청시간, 평소 가장 즐겨보는 방송 채널, 주로 시청하는 프로그램 장르, 주로 시청하는 KBS 프로그램, KBS 프로그램이 기대에 부합하는 정도, 대상별 적정 프로그램 방송 편성 정도, 타 방송사나 채널과의 차별화를 위한 중점 사항, KBS 이전 프로그램 중 재방 희망하는 프로그램 등이다.
Keywords
broadcasting broadcasting station broadcasting companies television and radio industry broadcasting industry broadcast contents broadcast program television television broadcast television viewing watching television watching TV television programmes (television) viewers
Subjects
Citation
- ID Number
- A1-2021-0080
- Title(KOR)
- 방송 프로그램에 대한 의견조사, 2021
- Title
- Survey on Broadcast Programs, 2021
- Project Title(KOR)
- 방송 프로그램에 대한 의견조사, 2021
- Project Title
- Survey on Broadcast Programs, 2021
- Principal Investigator(s)
- KBS Public Media Institute
- Producer(s)
- KBS Public Media Institute
- Copyright
- KBS Public Media Institute
- Fundings
- KBS Public Media Institute
- Depositor(s)
- KBS Public Media Institute
- Date of Deposit
- 2022-05-31
- Distributor(s)
- Korea Social Science Data Archive (KOSSDA)
- Date of Version
- 2023-04-27
- Date of Distribution
- 2023-04-27
- Citation
- KBS Public Media Institute. Survey on Broadcast Programs, 2021 [Dataset]. KBS Public Media Institute [Producers]. Korea Social Science Data Archive (KOSSDA) [Distributors], 2023-04-27, https://doi.org/10.22687/KOSSDA-A1-2021-0080-V1.0.
Methodology
- Date of Collection
- 2021-08-13 ~ 2021-08-17
- Countries
- South Korea (KOR)
- Geographic Coverage
- South Korea including Jeju
- Time Method
- One Time Cross-sectional
- Unit of Analysis
- Individual
- Universe
- persons aged 19 and over
- Data Source
- Population group
- Data Type
- Survey data
- Data Collector(s)
- KBS Public Media Institute
- Mode of Data Collection
- online survey
- Sampling Procedure
- proportionate quota sampling by sex, age, and area
- Number of Cases
- 1,629 (valid cases)
- Response Rates
- 9.42%
- Weighting
- Yes
Dataset Contents & Version
- Data Format
- Numeric
- Extent of Collection
- Questionnaire (pdf); Data (sav, dta)
- Language
- Questionnaire-Korean; Data-Korean
- Version
- V1.0
- Date of Version
- 2023-04-27
- Date of Distribution
- 2023-04-27
Access
- Availability Status
- Member Access
| File Type | File Name | File Description | File Format | File Size | Download |
|---|---|---|---|---|---|
| Related Documents-Questionnaire(Korean) | kor_que_20210080.pdf | 159.67 kB | Download |
Documents
Measured since the release date of the current version data.
If the data were released before May 11, 2017, it was measured since May 11, 2017.
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